Jan 28, 2021 - Sale 2556

Sale 2556 - Lot 61

Price Realized: $ 438
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 300 - $ 400
JOHN C. DAMRON (1903-1989)
Hals Brewing Co. Beer advertisement for Hals Brewing Company, Baltimore, Maryland. Gouache and glaze on board. 483x762 mm; 19 1/2x30 inches. Initialed "J.C.D." in lower left corner. Verso contains Damron's office label (with his 163 W. 23rd St NYC address) and Hals property label. Plain wood frame.

Baltimore's Hals Brewing (produced by Globe Brewing) chose Franz Hals by name and used his work "The Laughing Cavalier" for its cans and bottles for a short time in the mid-1950s (now scarce collectibles). Damron graphically rendered the Dutch masterpiece for this campaign commissioned by the advertising agency Batten, Barton, Durstine & Osborn (BBDO).