Jan 28, 2021 - Sale 2556

Sale 2556 - Lot 70

Price Realized: $ 3,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
JOHN FALTER (1910-1982)
"How about a nightcap when the final's put to bed?" Advertisement for Four Roses Whiskey, 1942. Oil on canvas. 610x864 mm; 24x34 inches. Signed in lower right image.

The prolific and popular illustrator was known for his numerous Saturday Evening Post covers as well as his more than 300 armed services recruiting posters. In the 1940s, he was behind many of the most famous advertising campaigns of the day including those for Gulf Oil, Arrow Shirts, and Pall Mall, in addition to these widely run "gentlemen in the know" ads for Four Roses Whiskey. In 1976, he was elected to the Illustrators Hall of Fame.