JOHN HELD JR. (1889-1958) EASTERN CANADA AND NEWFOUNDLAND ARE CALLING. 1926. 42x27 3/4 inches, 106 1/2x70 1/2 cm. The De Vinne-Hallenbeck Co., Inc., New York. Condition B+: repaired tear in bottom edge into image; minor restoration in image. "In 1924 [The New Haven Railroad] commissioned New York City artist John Held, Jr., to design a series of posters selling New England resorts and vacations . . . Held, a well known delineator of eastern establishment culture whose Vanity Fair and Life magazine illustrations and cartoons introduced two of the era's defining caricatures - the happy-go-lucky flapper and her straw-hatted guy, Joe College - proved a prescient choice. His New Haven designs talked to the new, jazzy cultural elite" (Zega p. 63).
