Aug 03, 2011 - Sale 2252

Sale 2252 - Lot 266

Price Realized: $ 5,280
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
JOHN HELD, JR. (1889-1958) THE ENCHANTED ISLE / MARTHA'S VINEYARD. 1934.
41 1/4x27 3/4 inches, 104 3/4x70 1/2 cm. Plampin Litho. Co. Inc., New York City.
Condition B+: discoloration, creases and restored losses at edges; minor abrasions in image.
"In 1924, [The New Haven Railroad] commissioned New York City artist John Held, Jr. to design a series of posters selling New England resorts and vacations . . . Held, a well known delineator of eastern establishment culture whose Vanity Fair and Life magazine illustrations and cartoons introduced two of the era's defining caricatures--the happy-go-lucky flapper and her straw-hatted guy, Joe College-- proved a prescient choice. His New Haven designs talked to the new, jazzy cultural elite" (Zega p. 63). Zega p. 66.