Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 166

Price Realized: $ 2,000
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
JOHN LENNON (1940-1980) & YOKO ONO (1933- ) WAR IS OVER! / IF YOU WANT IT. 1969.
30x20 inches, 76 1/4x50 3/4 cm.
Condition A: small abrasion at left edge. Circular blind stamp in lower right corner reading "Lennon Ono, Certified 1970-1974, Original Gallery Ad," with ink notation. Paper.
As part of their activism for peace (which included bed-ins) John Lennon and Yoko Ono launched a major media campaign in 1969, for which they purchased space on large billboards in 12 major cities around the world. The giant signs they pasted up read "War is Over / If You Want It / Happy Christmas from John and Yoko." Flyers with the bold, simple typographic message were distributed to passersby, and smaller posters were printed to be hung in windows of private homes. A savvy and prescient move (some cynics have said it was done for profit), the campaign received a tremendous amount of media coverage. Nevertheless, John and Yoko provided a generation of war-weary youth a new slogan to embrace. In 1971, they released a song "Happy Xmas (War is Over)," which has become a staple on holiday playlists. The other text variant reads "Happy Christmas from John & Yoko" at the bottom. The Poster 664 (var), MoMA 2964.2008.