Feb 11, 2016 - Sale 2405

Sale 2405 - Lot 542

Price Realized: $ 5,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
JON O. BRUBAKER (1875-?) BOOK WEEK. 1925.
21 1/4x13 1/4 inches, 54x33 3/4 cm.
Condition B+: minor creases and restoration in margins and image; sharp crease in central image; minor repaired tears at edges; repaired pin holes in corners.
"In 1919, at the urging of Franklin K. Mathiews, librarian of the Boy Scouts of America, Book Week was introduced to focus attention on the need for quality children's books and the importance of childhood literacy" (http://www.cbcbooks.org/about/history.html). The poster for the first year, designed by Jessie Wilcox Smith, was reused through 1924, when the artist designed a second image. In 1925, Brubaker designed this image, which was also used in 1926. Brubaker also did work for the New York Central Lines. He was awarded the Art Directors Club gold medal for poster design for this image. Modern American 33, Book Week p. 5.