May 06, 2002 - Sale 1935

Sale 1935 - Lot 59

Unsold
Estimate: $ 2,000 - $ 3,000
JOSEF HESOUN ZDRAVOTNI A HYGENIA TECHNIKA MEST. 1930.
37 1/2x24 3/4 inches. Unie, Prague.
Condition B+: vertical and horizontal folds; tears at edges. Paper.
An accomplished photomontage, in the best tradition of Soviet avant-garde design, bearing all of the characteristics of a text-book design: the text is carefully separated from the image by a pipe from the photomontage, yet the type is also incorporated into the image via the device of a belt from one of the turbines. For an exhibition of the technical aspects of health and hygiene, the location of the event was not mentioned, as all of Prague's big trade and industrial fairs took place in the same location, the Veletrzni Palac<>, which is the building pictured center-left in the poster.
ref: Trade Fair and Exhibition Posters<>, Exhibition catalogue from the Moravian Gallery in Brno, 1998, no. 136.