?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
JOSEF MÜLLER-BROCKMANN (1914-1996) DAS FREUNDLICHE HANDZEICHEN. 1955. 50 1/4x35 1/2 inches, 127 1/2x90 cm. Lithographie & Cartonnage AG, Zurich. Condition A-: slight discoloration along left edge; minor tears at edges; tape on verso. Paper. Müller-Brockmann was a designer, typographer, teacher and author who is considered one of the leaders of the Zurich postwar graphic school. For five years, after winning a competition in 1953, he produced safety posters and brochures for the Automobile Club using photomontage techniques. These powerful images were unambiguous in their statements, their effectiveness leading to further commissions. In these posters he combined photography with the dynamic "mise en page" rules of constructivism and his own strict, clean style. This poster advocates friendly hand signals from bicyclists. As in many of the posters in the series, Müller-Brockmann draws the viewer's eye through the image by virtue of a powerful diagonal, in this case a hand that is literally cutting through a stream of traffic. Müller-Brockmann p. 45.
