?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
JOSEPH BINDER (1898-1972) NEW YORK WORLD'S FAIR / THE WORLD OF TOMORROW. 1939. 30 1/4x19 3/4 inches, 76 3/4x50 cm. Grinnell Litho. Co., Inc., New York. Condition A / A-: light discoloration in image; minor restoration at edges. A strong Art Deco and Modernist design for the New York World's Fair featuring "a visual epitomization" of the Trylon and Perisphere rising over a train, ship and the silhouette of New York City (World of Tomorrow p. 218). This design was awarded first prize in the poster competition for the fair in 1938. Joseph Binder studied at the Vienna School of Applied Arts under the great Secessionist, Alfred Roller. He emigrated to America in the mid-1930s, where he continued his work as a graphic designer, creating campaigns for United Airlines and the American Red Cross. He designed covers for Fortune and Graphis magazines, and in 1948, was appointed Art Director and Designer for the U.S. Navy. World of Tomorrow p. 219, Weill 427, Resnick 31, The Poster 304, Affiche Art Deco p. 116, Crouse p. 108.
