Nov 19, 2015 - Sale 2399

Sale 2399 - Lot 180

Price Realized: $ 1,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
JOSEPH BINDER (1898-1972) UNITED AIR LINES / CHICAGO. 1957.
40 1/2x25 inches, 103x63 1/2 cm.
Condition A / A-: minor abrasions and restoration at edges.
One in a series of posters Binder designed for United Airlines (others include New York, Washington, San Francisco, Southern California, The Pacific Northwest, Colorado and New England). Joseph Binder emigrated from Austria to America in the mid-1930s. He studied at the Vienna School of Applied Arts under the great Secessionist Alfred Roller, becomming one of the most promising modernist graphic designers in Austria, and he continued working as a graphic designer in America. In addition to United Airlines, he also worked for the American Red Cross. He designed covers for Fortune and Graphis magazines, and in 1948, was appointed art director and designer for the U.S. Navy.