Nov 18, 2009 - Sale 2196

Sale 2196 - Lot 76

Price Realized: $ 1,200
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
JOSEPH BINDER (1898-1972) UNITED AIR LINES / NEW YORK. 1957.
40 1/2x25 inches, 101 1/2x63 1/2 cm.
Condition B+/ A-: restored pin-holes in top corners; minor restoration at edges.
One in a series of posters Binder designed for United Airlines (others include Washington and New England). Joseph Binder emigrated from Austria to America in the mid-1930s. He had studied at the Vienna School of Applied Arts under the great Secessionist Alfred Roller, and became one of the most promising modernist graphic designers in Austria. He continued working as a graphic designer in America. In addition to United Airlines he also worked for the American Red Cross. He designed covers for Fortune and Graphis magazines and, in 1948, was appointed art director and designer for the U.S. Navy. Binder p. 110 (var).