?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
JOSEPH BINDER ESSENTIAL TO INDUSTRY / VITAL TO DEFENSE. Circa 1951. 28 1/2x22 inches. Condition B+: restoration in top corners, lower right margin and within text; vertical and horizontal folds. Joseph Binder studied art under the great Secessionist Alfred Roller, and became one of the most promising modernist graphic designers in Austria. He emigrated to America in 1934, continued working in the field, and was awarded many prizes in different poster competitions. "He applied reductive compositional principles derived from Cubism and De Stijl to his posters . . . [focussing] on the reduction of geometric forms, on color contrasts and the psychological impact of colors" (http://www.aiga.org/content.cfm?contentalias=josephbinder). Among the many establishments he worked for were United Airlines and The American Red Cross. He designed covers for Fortune and Graphis magazines and, in 1948 was appointed art director and designer for the U.S. Navy. The series he produced for the "Association of American Railroads" is best remembered for the poster "The Most Important Wheels in America," a Cassandre-esque, track-eye view of a steaming locomotive.
