JOSEPH CHRISTIAN LEYENDECKER (1874-1951) Kuppenheimer clothing advertisement study. Oil and graphite on canvas laid on board, 1923. 457x342 mm; 18x13 1/2 inches, sight size. Mounted to board with 23x18 1/2-inch matte laid over edges. Framed. Craquelure, chipping, and blistering (details provided in condition report). Two printed tear sheets of the advertisement accompany the artwork, one of which is larger and framed.
Provenance: The collection of Dick McDonough.
The ad campaigns for Kuppenheimer clothing and Arrow Collar were Leyendecker's most famous and longest-running. This study shows his typical working method, wherein he would sketch in a composition and alter segments of it before applying oil and turpentine, often creating several versions. The final published image for this ad would change the farmboy's position to a three-quarter view, surrounded by a cornucopia of fall produce. The caption read: "Walking, standing, or sitting, the man who wears Kuppenheimer good clothes, gets the full benefit of style that is tailored into the garment. They drape gracefully with every reach and turn of the body."