?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
JOSEPH LEYENDECKER ORDER COAL NOW. 1918. 281/2x191/2 inches. Edwards and Deutsch Litho Co., Chicago. Condition A-: creases in image. Pale yellow horses hauling a brown coal wagon under green leaves; lettering in red and black. Originally painted in oils, Leyendecker produced this poster for the Division of Pictorial Publicity which passed their designs on to government departments, in this case the U.S. Fuel Administration, free of charge. In commenting on this piece, The Poster magazine declared, "this virile poster . . . is one of the best that have had their origins in the war." Rawls p. 8, DFP 285, IWM 40, Darracott 30, Theofiles 89.
