?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
J.P. JUNOT (DATES UNKNOWN) PARIS LIEGE EN 4 HEURES. 1930. 39x24 1/4 inches, 99x61 1/2 cm. Danel, Lille. Condition B+ / A-: minor repaired tears and small restored losses in border text. Framed. A cross-promotional advertisement from the French and Belgian National Railways, promoting rapid travel from Paris to the International Exposition in Liège. The impressive photomontage image, strongly influenced by Cassandre, advertises the non-stop, 4 hour service between the two European cities. "Freedom in French typography was found in advertising layouts and modern posters, in which A.M. Cassandre said 'the letter was the leading actor.' In the Modern French Poster, every visual element revolved around the word, and often the word revolved around the poster as a frame. The result was integrated compositions where the type served as a surrogate illustration. The letters were bold, geometric, and stylishly unique to the age" (Typology p. 249). Modern Poster 170.
