Mar 09, 2023 - Sale 2629

Sale 2629 - Lot 18

Estimate: $ 3,000 - $ 4,000

JULES CHÉRET (1836-1932)


92 3/4x34 1/4 inches, 235 1/2x87 cm. Chaix, Paris.
Condition B: water damage in margins and lower text; toning and rippling throughout; creases, printer's creases, and repaired tears in margins and image; vertical and horizontal folds. Two-sheets. Mounted on thin linen.

L'Élysée Montmartre was a second-class music hall and ballroom that struggled to survive. One of their last attempts to attract the public was to commission Chéret, the gold standard in advertising in that era, to design a poster. In his classic, elongated format, he depicts a merry couple enjoying a masked ball amid a throng of revelers. Unfortunately, even an exceptional poster was unable to save a mediocre establishment. It closed in 1893, failing to compete with the newly-opened Moulin Rouge. Broido 210, Maindron 260, DFP-II 190, Reims 342, Wine Spectator 13, Gold 144, Cheret 409.