?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
JULES CHÉRET (1836-1932)
PURGATIF GÉRAUDEL. 1891.
95x35 inches, 241 1/4x89 cm. Chaix, Paris. Condition B: stains in image; replaced losses in margins; repaired tears, creases, abrasions and restoration at edges, in image and along vertical and horizontal folds; slight time-staining at edges. Two-sheets.
Géraudel was an inventive chemist who made a fortune selling pastilles (cough drops) and this cure-all purgative. The key to his success was his sense of advertising. He took advantage of the new medium of posters and regularly availed himself of the medium's earliest acclaimed master; Chéret excelled at this elongated format that allowed him to create larger-than-life "Chérettes." Later that year, Chéret reconfigured the poster for a smaller, one-sheet version. Broido 894, DFP-II 221, Cheret 1170, Health 273, Maindron 743.
