Dec 15, 2005 - Sale 2062

Sale 2062 - Lot 6

Price Realized: $ 2,760
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
JULES CHERET (1836-1932) ELYSEE MONTMARTRE. 1890.
96x343/4 inches. Chaix, Paris.
Condition B+: minor tears in margins; creases in image; sharp vertical and horizontal folds. Two sheets.
Although L'Elysee Montmartre was the establishment that witnessed the birth of the quadrille, and was the site of the Courier Francaise's yearly ball, it was still a second class music hall and ballroom that struggled to survive in competition with the more popular and famous halls. One of their last attempts to attract the public to their premises was to commission Cheret, whose was the gold standard in advertising in that era, to design a poster. In his classic, elongated format he depicts a merry couple enjoying a masked ball amidst a throng of revelers. Unfortunately even an exceptional poster was unable to save a mediocre establishment. It closed in 1893, unable to compete with the newly opened Moulin Rouge. Broido 210, Maindron 260, DFP II 190, Reims 342, Wine Spectator 13, Gold 144.