?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,800 - $ 2,200
JULES CHERET PASTILLES GERAUDEL. 1891. 32 1/4x23 1/4 inches. Chaix, Paris. Condition A: horizontal fold. Geraudel was a pharmacist who invented a cough drop that became very successful thanks largely to his talent as a marketer, rather than the product's medicinal properties. He was both an admirer and a friend of Cheret's, and frequently commissioned him to design posters for his company. Geraudel also helped to support and promote Cheret in another project, as the financial investor behind the Courrier Francais, which published small-format versions of many of Cheret's posters. Here, Cheret depicts one of his Cherettes in a pharmacist's laboratory. Hardly a standard background for a poster, Cheret takes what could be a very banal setting and electrifies the image through the shapely black scarf on the woman which literally becomes the backbone of the poster. Broido 893, DFP II 207, Maindron 737.
