?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
JULES CHERET SAXOLEINE. 1895. 48x34 inches. Chaix, Paris. Condition B+: repaired tears and minor discoloration in margins; creases in margins and image; vertical and horizontal folds. Framed. Between 1891 and 1900 Cheret designed 20 posters for this lamp oil company. Year after year Cheret helped build the company's image, ensuring immediate recognition by using the same concept of a woman holding a lamp. However, in each poster, the color of the lamp shade, the color of the woman's dress or her stance with the lamp is changed. The series can be considered the first modern advertising campaign. A classic poster. Broido 953, Reims 511.
