JULES CHÉRET (1836-1932) PASTILLES GÉRAUDEL. 1895. 46 3/4x34 inches, 119x87 cm. Chaix, Paris. Condition B+: repaired tears, creases and abrasions in margins and image; vertical and horizontal folds. Matted and framed. Geraudel was a pharmacist who invented a cough drop that went on to became very successful thanks almost entirely to his talent as a marketer, rather than the product's medicinal properties. He was both an admirer and a friend of Cheret's, and frequently commissioned him to design posters for his company. Geraudel also helped to support and promote Cheret in another project, as he was the financial investor behind the Courrier Francais, which published small-format versions of many of Cheret's posters. It is interesting to note that this is Cheret's only poster to show any kind of weather. Broido 910, DFP-II 259, Health 6, Gold 32.
