May 18, 2023 - Sale 2637

Sale 2637 - Lot 138

Estimate: $ 5,000 - $ 7,500


TAXAMETER 10,000. 1915.

48 1/2x34 1/2 inches, 123 1/4x87 1/2 cm. Gebrüder Fretz, Zurich.
Condition A-: minor creases and rippling in margins and image; slight foxing in margins. Matted and framed.

Jules de Praetere, a Belgian artist, was a founding member of the German Werkbund and the director of the Zurich School of Arts and Crafts. This Zurich Taxi company had an active poster campaign to help promote their brand including two images each by Otto Morach and Charles Kuhn in the 1920s and 30s. This is one of the earliest images for the company.