?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
JULIUS KLINGER (1876-1942) DER HUMOR IN DER REKLAME. 1909. 27x371/4 inches. Hollerbaum & Schmidt, Berlin. Condition B+: restored losses, overpainting and restoration in margins. Klinger was the most humorous and artistically inventive graphic designer on the Berlin scene before the First World War. He loved to draw caricature representations of animals and clearly had a special affection for birds (see Die Lustige Woche and Hermanns Froitzheim, Swann Modernist Poster Auction #1935, lots 17 and 18). This poster announces a lecture on "Humor in Advertising" featuring a slide show by Max Poculla, the head of a German Advertising Society. Here, in his usual flat tones, Klinger fills up the entire poster with a gigantic hen. The background is black, making the white bird stick out all the more prominently, and the remaining space has been filled with the poster's text. That the foul has laid an egg, upon which is sitting a frog, is a wonderful humorous touch, the nuances of which are lost on present day society. Klinger p. 53 no. 52, DFP-III 1675.
