Aug 04, 2004 - Sale 2011

Sale 2011 - Lot 62

Price Realized: $ 575
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
KELLOGG'S BRAN FLAKES / RICE KRISPIES. Die-cut. Circa 1942.
193/4x311/2 inches. A. C. Schultz Litho Co., Milwaukee.
Condition A-: crease in image. Paper.
A war-time advertisement for breakfast cereal featuring a welder in green and brown and a service woman in blue, with yellow and white boxes and yellow and green bowls. Featuring, perhaps, the most spurious advertising claim in history "Keep Regular - wartime living demands it!"