May 07, 2015 - Sale 2382

Sale 2382 - Lot 212

Price Realized: $ 812
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
KENNETH D. HAAK (1923-?) GET ALL THE NEWS . . . / . . . AND GET IT RIGHT / THE NEW YORK TIMES. 1951.
45x60 inches, 114 1/4x152 1/2 cm.
Condition B / B+: losses in lower right corner; tears and minor losses at edges; creases, abrasions and rippling in margins and image; fading in left margin, into image; clear tape at edges. Paper.
From a rare series of 23 posters designed for subway and rail stations for the prestigious newspaper. In 1952 the Museum of Modern Art in New York put the posters on exhibition and described them thusly in its press release: "the message ['get all the news and get it right'] is presented . . . without the use of any visual images. Variety is achieved by the use of color, placement of the copy, and painted, drawn or ruled visual accents." Mildred Constantine, the Doyenne of Design from the museum's department of architecture and design, refers to this series as "the most artistically significant institutional advertising design being done in America today." rare. IPA 52 p. 174.