May 23, 2019 - Sale 2510

Sale 2510 - Lot 165

Price Realized: $ 1,040
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
KENNETH HAAK (1923-1991) & PAUL R. SMITH (1907-1993) GET ALL THE NEWS . . . / . . . AND GET IT RIGHT / THE NEW YORK TIMES. 1951.
44 3/4x59 1/2 inches, 113 1/2x151 cm.
Condition A-: minor repaired tears and restoration at edges; staining along bottom edge.
From a rare series of 23 posters designed for subway and rail stations for the prestigious newspaper. In 1952, the Museum of Modern Art in New York put the posters on exhibition and described them thusly in its press release: "the message ['get all the news and get it right'] is presented . . . without the use of any visual images. Variety is achieved by the use of color, placement of the copy, and painted, drawn or ruled visual accents." Mildred Constantine, the Doyenne of Design from the museum's department of architecture and design, refers to this series as "the most artistically significant institutional advertising design being done in America today."