May 08, 2006 - Sale 2079

Sale 2079 - Lot 168

Price Realized: $ 7,475
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
KRAUSS VERMOUTH CORA. 1930.
78 1/2x55 inches. Gros Monti & Co., Turin.
Condition B+: restoration along vertical and horizontal folds.
A strong Art Deco image for an Italian brand of Vermouth. During the 1930s, poster designers strove to invent appealing little stylized figures to promote products. This one is a plump bon vivant built from two circles representing his body and his head, with additional geometric elements for his arms and legs. The image, like a visual echo, repeats itself, grows larger and changes color as it approaches the viewer.