?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
LADISLAS FREIWIRTH (1895-?)
ENGLAND & SCOTLAND / BY LONDON & NORTH EASTERN RAILWAY. Circa 1929.
39x24 inches, 99x61 cm. Vincent Brooks Day & Sons Ltd., London. Condition B+ / B: creases, abrasions and restoration along sharp vertical and horizontal folds; creases in image; minor staining, repaired tears and pin holes in margins; colors slightly attenuated. Matted and framed.
Freiwirth, a Hungarian-born artist, designed five posters for the LNER in the late 1920s to early 1930s. He also devised exhibition displays for various British fairs. Commercial Art magazine, describing one of his other posters on June 1, 1927, points out that the "poster strikes an amusing modern note. An unusual color scheme forms an essential part of its attractiveness" (p. 212). Indeed, modernity and bold colors were an integral part of his work. Britain's Spectator magazine referred to his other poster depicting the famed Flying Scotsman train on March 23, 1929, mentioning Freiwrith's "very modern style" (p. 11). This poster also exists with text reading "Up to Scotland / From Kings Cross." Furness vol. 1, p. 194.
