May 10, 2004 - Sale 2006

Sale 2006 - Lot 59

Price Realized: $ 1,955
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
LADISLAV SUTNAR (1897-1976) VYSTAVA LIDOVE VYCHOVY [State-wide Exhibition of Popular Education and a Marionette Exhibition with Foreign Participation.] 1929.
481/2x35 inches. Melantrich, Prague.
Condition B: repaired tears in margins, some affecting image; restored losses and restoration in margins.
1929 was a very productive year for Sutnar. He designed at least 5 exhibition posters, ranging from perhaps his most famous photomontage poster, Vystava Moderniho Obcohodu, to an exhibition of toys to art exhibitions, to this previously unrecorded, esoteric exhibition poster. Sutnar began his career in 1923 as a professor of design at Prague's State School of Graphic Art, and from there branched out into numerous other design jobs and prestigious appointments, many of them overlapping one another. Amongst his most important positions was as the official designer of the Czechoslovak Government's exhibitions in foreign countries, and Art Director for the Druzstevni Prace [Cooperative Works] publishing house. Sutnar was responsible for, almost single-handedly, institutionalizing the Functionalist movement, moving its theoretical principles from the avant-garde to the practical mainstream. Sutnar did a lot of work in the field of corporate identity and is, (perhaps least) remembered as the man who instituted the use of parentheses for American telephone area-codes--now considered a milestone in information graphics.