May 13 at 12:00 PM - Sale 2568 -

Sale 2568 - Lot 268

Estimate: $ 800 - $ 1,200

LADISLAV SUTNAR (1897-1976)

ADDO - X / SWEDISH ADDING MACHINE. 1958.


21x13 3/4 inches, 53 1/4x35 cm.
Condition A-: minor abrasions at edges; holes in corners for hanging, as issued. Printed on thick display board.

The most important corporate identity project that Sutnar created was the one designed for Addo-X . . . the new logo was to be 'attention-getting, have strong memory-value and reflect the fine craftsmanship and custom engineering of the products'" (Sutnar p. 230). Sutnar recalled saying "For me Addo-X means four circles sitting on the horizontal line culminating in an X" (ibid.). MoMA 392.2009, Remington p. 153, Encyclopedie de l'Affiche p. 104.