?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
LAJOS MARTON PEUGEOT. 1930. 46 5/8x30 7/8 inches. DAM Publicite, Paris. Condition B+: repaired tears and creases in margins and image. Marton was a Hungarian artist who spent some time in Paris in the late 1920s and early 1930s working for DAM, the advertising agency owned by the Damour Brothers. The brothers also owned the magazine Vendre, which they used as a vehicle to tirelessly promote modern graphic design and advertising. All of Marton's posters, in pure French Art Deco style, were for bicycle, car or motorcycle companies. In 1928 he designed his first poster for Peugeot motorcycles, which was rendered in a manner similar to Charles Loupot's dynamic style. Two years later, for this poster, he employed photography, using a head-on collage of the motorcycle set dramatically along the diagonal of the image. His use of photomontage is very sophisticated, and he places the lion's head (the emblem of the company) within a cleverly stylized circle.
