?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
LEONETTO CAPPIELLO (1875-1942)
BITTER CAMPARI. 1921.
39x27 1/2 inches, 99x69 3/4 cm. Devambez, Paris. Condition B: replaced loss in lower left corner, affecting signature; replaced losses and abrasions in margins; extensive repaired tears from bottom edge, into text and central image, minor creases in image.
To those familiar with the unique taste of Campari bitter, the sight of a pierrot wrapped in an orange peel is perfectly understandable. For newcomers to the drink, this playful advertisement leaves little doubt as to the liqueur's flavor. "The image has become one of the classics of poster design, effortlessly combining the element of surprise with the essence of the product" (Cappiello / Rennert p. 214). This is the smallest of three formats. Cappiello / Rennert 330, Cappiello 4.47, Manifesti Italiani p. 90, Drink Posters 149.
