?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 10,000 - $ 15,000
LEONETTO CAPPIELLO BITTER CAMPARI. 1921. 39x271/2 inches. Devambez, Turin. Condition B+: repaired tears in image; repaired tear in top right corner; discoloration in margins; scratch in image. To those familiar with the unique taste of Campari bitter, the sight of a pierrot wrapped in an orange peel is perfectly understandable. For newcomers to the drink, this playful advertisement leaves little doubt as to the liqueur's flavor. "The image has become one of the classics of poster design, effortlessly combining the element of surprise with the essence of the product" (Cappiello / Rennert p. 214). Cappiello / Rennert 330, Cappiello 4.47.
