?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
LEOPOLDO METLICOVITZ (1868-1944) SUNLIGHT SOAP. 1900. 55x38 3/4 inches, 140x98 cm. G. Ricordi, Milan. Condition A- / B+: repaired tears in margins; minor creases and abraisons in image. Framed. As a student under the inimitable Hohenstein at the Ricordi Studios, Metlicovitz quickly became a master of graphic design in his own right. He was one of the most versatile poster artists who could, and would, constantly change his style from tender Art Nouveau imagery to statuesque allegory (see Swann Auction #1945, lots 60, 61 and 62). For this image he has adapted yet another style, illustrating a peasant woman in flat colors, hard at work cleaning her whites using Sunlight Soap. A simple image, with broad lettering, contains an image of the product packaging. Ricordi 170.
