LEOPOLDO METLICOVITZ (1868-1944) ESPOSIZIONE INTERNATIONALE TORINO. 1911. 56x39 inches. G. Ricordi, Milan. Condition B+: vertical and horizontal folds; restored losses in margins and corners. From graceful elegance and beauty, Metlicovitz was capable of turning to the allegorical strength of ancient Rome. Several of his posters portray statuesque men posing in bold, classical stances. His most famous allegories were for Automobile Exhibitions in Milan (in 1905 and 1907), the opening of the Simplon Tunnel (1906, see lot 88), and this one. This style was very popular in pre-war Italy, and Metlicovitz used it in a commercial way to advertise Mele and Liebig. For this International Exhibition in Turin, Metlicovitz depicts the muscular personification of Industry and Labor, with the city laid out beneath them, planting a flag to open the exhibition. This is the Italian version, and the larger format. Manifesto 151, Ricordi 204.
