LESTER BEALL (1903-1969) HERE IT COMES / RURAL ELECTRIFICATION ADMINISTRATION. 1939. 40x30 inches, 101 1/2x76 1/4 cm. Condition B+: losses and minor tears at upper right edge; foxing in lower text; minor creases and abrasions at edges; small stain in far left image. Silkscreen. Paper. "Beall demonstrated with these posters that the language of communication was not necessarily bound to timework cliches and literal conventions. An expanding world of science, technology and manufacturing had generated rising expectations that called for a new graphic industry, succinct of statement and visually attuned to the increasing velocity of American life" (Beall p. 74). Beall 111.
