May 12, 2008 - Sale 2145

Sale 2145 - Lot 155

Unsold
Estimate: $ 20,000 - $ 30,000
LESTER BEALL (1903-1969) NOW I'M SATISFIED / RURAL ELECTRIFICATION ADMINISTRATION. 1939.
39 3/4x30 1/8 inches, 101x77 cm.
Condition B+: repaired tears and creases in margins and image. Silkscreen.
"Beall's first REA poster series emphasized electricity's role in meeting basic human needs . . . [but] showed no people. The second poster series, however, showed technology's impact on actual users, a tendency towards realism that Beall reinforced by incorporating photography." (Resnick p. 58) This impressive photomontage depicts an elderly woman comfortable in her rocking chair, sewing by the electric light cast from her table lamp.