A Better Home / Rural Electrification Administration. Partial-silkscreen poster, unbacked. 1016x762 mm, 40x30 inches. 1941.
In the 1930s, after a traditional education in Chicago, Lester Beall became interested in avant-garde typography and in the design elements of the Bauhaus. He moved to New York in 1935, where he began an extraordinarily successful career as an art director. Not only did he create world-acclaimed logos and corporate identities for such companies as American International Paper, Merrill Lynch, Caterpillar, Martin Marieta and the New York Hilton, but working for the publisher McGraw-Hill, he redesigned 20 of their magazines. In 1937, he was the first American designer to have a one man show at the Museum of Modern Art. Beall 117.