?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
LESTER BEALL EUROPE / UNITED STATES LINES. Circa 1952. 30x22 inches. Condition A. In the 1930s, after a traditional education in Chicago, Lester Beall became interested in avant-garde typography and the design elements of the Bauhaus. He moved to New York in 1935 where he began an extraordinarily successful career as an Art Director. He created world-acclaimed logos and corporate identities for such companies as American International Paper, Merrill Lynch, Caterpillar, Martin Marietta and the New York Hilton. Working for the publisher McGraw-Hill, he redesigned 20 of their magazines. In 1937 he was the first American designer to have a one man show at the Museum of Modern Art. His goal was always to get his clients out of what he called "the vast anonymity." He strove to achieve this goal with graphics as simple, efficient and readable as possible. For the United States Lines, the message was that they were the fastest. His solution [was] to use an arrow with the boat in the middle and stripes of color to emphasize this simple idea. Minimal lettering makes the images more accessible.
