LEWIS BAUMER (1870-?) CASSELL'S MAGAZINE. 1895. 30x20 1/2 inches. Cassell Limited, London. Condition B+: tears in margins; cracking along vertical and horizontal folds. An illustrator working for Punch up until 1960, as well as on children's books, Baumer designed only one poster. Using the same graphic concept as the Beggarstaff Brothers, and comparable to Mabel Dearmer's Ibsen's Brand<> (see Modernist Posters sale 1897, lot 1), this poster clearly shows that some of modernism's roots can be found in England. This tradition of flat colors, no outlining and the use of white paper as a key element in composition came to bare heavy influence on Hohlwein. Here, the design runs contrary to the prevailing, contemporary academical vision, and is already a strong modernistic graphic. ref: Das Fruhe Plakat<> vol. 1, Gebr. Mann, Berlin, 1973, no. 2 p. 2.
