24 1/2x15 1/2 inches, 62 1/4x39 1/2 cm. Senefelder, Amsterdam. Condition B: staining, repaired tears and rippling at left edge, into image; small repaired tears at edges; creases in image; colors attenuated. Mounted to board. Matted and framed.
Louis Kalff, born in Amsterdam, was Art Director at Philips and designed ads, products and exhibitions for the company for almost 40 years. He aimed to modernize and unify the company's commercial advertising and commitment to innovative technology. Kalff's visual aesthetic went beyond his work for Philips, and is on display in the many posters he designed throughout his career.
