Aug 03, 2016 - Sale 2421

Sale 2421 - Lot 70

Price Realized: $ 562
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
LOUIS J. RHEAD (1858-1926) THE BOOKMAN / CHRISTMAS NUMBER. Circa 1895.
19x11 1/2 inches, 48 1/2x29 1/4 cm. Dodd, Mead & Company, New York.
Condition A- / B+: minor tears and creases in margins; minor loss in lower left corner. Paper.
In this splendid image for a literary journal, Rhead depicts a distinguished gentleman, reminiscent of Benjamin Franklin, browsing through a bookstore with his umbrella wedged between his knees. One of the older poster designers working at the time, Rhead had also gotten off to the earliest start, designing his first poster, for St. Nicholas magazine, in 1889. DFP-I 456, Margolin p. 86.