LOUIS J. RHEAD (1858-1926) THE JOURNAL. 1896.
47 1/2x60 inches, 120 1/2x152 1/2 cm. Liebler & Maass Lith., New York.
Condition B+: repaired tears, creases, abrasions and restoration along vertical and horizontal folds and in margins and image. Two-sheets. Matted and framed.
Born in England, Rhead studied painting in Paris as a boy, then went to America as an art director for D. Appleton, a New York publisher. In 1891, he returned to Europe, where he visited a show of works by Eugène Grasset at the Salon des Cent. He met the artist and was inspired to become a poster designer. Back in America, he was a prolific designer, completing about 100 posters during the second half of the 1890s. Most of his designs were for newspapers, various publishers and periodicals (The Morning Sun, The Century, The Sun, The Journal), but he also designed posters for perfume, soap and cigarettes. rare. Margolin p. 194.