?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
LUBRICATION BY SHELL. 1937. 293/4x443/4 inches. Condition A-: repaired tears in bottom margin; minor discoloration in margins. Kauffer also designed two sophisticated and dynamic posters promoting the use of Shell oil as lubrication in prominent planes. In each (both designed in the same year) he uses the "spaceframe device ... a simple spatial illusion where the planes takes off" (Kauffer 74). For one poster Kauffer depicted the Imperial Airways Flying Boat "Canopus", but here he focuses his graphic attention on the Miles M-11 Whitney Straight airplane. The layout is extremely elaborate, with a photomontage of the plane within an irregularly shaped rectangle, that creates the spatial illusion. Here the text is ordered in such a neat and straight fashion it appears to serve the purpose of a runway, on which the plane appears to be landing. Kauffer's logo-wooden mannequin (which appears on other Shell posters) provides a continuing sense of corporate identity. Kauffer p. 74.
