LUCIA LARNER. Deadline. Likely story illustration for Redbook magazine, circa 1950s. Gouache on board. 305x476 mm; 12x18 3/4 inches, on 18 3/4x22-inch board. Signed "Lucia" in lower right image.
Larner was the only female artist at Stephens, Biondi, & Decicco, Chicago's premier commercial art studio in the 1950s. For the city at the center of modern American consumerism, her background as a fashion artist set her visual style apart from her colleagues and she was one of the most in-demand artists for the agency. Lucia's most iconic contribution to the commercial art world was the 1956 redesign of the Morton Salt girl.
