May 05, 2011 - Sale 2246

Sale 2246 - Lot 141

Price Realized: $ 2,280
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
LUCIAN BERNHARD (1883-1972) AMOCO / AMERICAN GAS / SCIENCE MARCHES ON! Circa 1950.
42 1/4x26 1/4 inches, 107x67 cm.
Condition A.
Bernhard moved to the United States in 1925 and did extensive typographic work for the American Type Founders company. He also continued to do a lot of advertising work in which he essentially provided the services of a typographer. Post-World War II examples of his corporate typographic posters include Rem (cough drops), Pepsi, and Amoco, whose logo he redesigned and then created posters with a number of variants.