May 25, 2017 - Sale 2449

Sale 2449 - Lot 226

Price Realized: $ 1,170
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
LUCIAN BERNHARD (1883-1972) AMOCO / AMERICAN GAS / SCIENCE MARCHES ON! Circa 1950.
42 1/2x26 1/4 inches, 108x66 3/4 cm.
Condition A-: minor loss in lower left corner; minor creases and light foxing at edges. Paper.
Bernhard moved to the United States in 1925 and did extensive typographic work for the American Type Founders company, as well as other advertisers. r. Post-World War II examples of his corporate typographic posters include Rem (cough drops), Pepsi, and Amoco, for whom he created posters and redesigned their logo.