LUCIAN BERNHARD (1883-1972) AMOCO. 41x26 inches. Condition A. Framed. Having moved to the United States in 1925, Bernhard worked extensively in typography for the American Type Founders company. He also continued to do a lot of advertising work in which he, essentially, provided the services of a typographer. Post World War II examples of his corporate typographic posters include Rem (cough drops), Pepsi and Amoco, for whom he redesigned their logo and then created posters with a number of variants. ref: Graphic Design in Germany<>, by Jeremy Aynsley, Thames & Hudson 2000, no. 2.40 p.85.
