May 03, 2018 - Sale 2476

Sale 2476 - Lot 16

Price Realized: $ 1,188
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
27 1/4x36 3/4 inches, 61 1/2x93 1/4 cm. Hollerbaum & Schmidt, Berlin.
Condition B / B-: extensive staining and discoloration through right image; replaced loss at upper right edge; repaired tears at edges; creases and abrasions in image; margins trimmed off.
In 1906, at the age of 20, Lucian Bernhard won a poster design competition sponsored by Priester matches. Ernst Growald, the director of the Berlin printing establishment Hollerbaum & Schmidt, recognized his talent and immediately hired Bernhard. The young artist quickly developed a graphic design system that proved to be revolutionary in the advertising world. Bernhard was the father of the Sachsplakat (Object Poster), a style in which the object is depicted by itself, in flat colors, with no ornamentation and no shadow, against a monochromatic background with very large, bold typography. Here, he is promoting an early airshow in which a Voisin bi-plane will be making demonstration flights over Berlin's Templhlof field. DFP-III 160, Wember 65.