May 21, 2009 - Sale 2181

Sale 2181 - Lot 148

Price Realized: $ 420
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
LUCIAN BERNHARD (1883-1972) GREATER AMOCO-GAS. Cloth banner.
36 1/4x76 inches, 92x193 1/2 cm.
Condition B+: stains and wrinkles in margins and image; vertical fold; eyelets in corners.
Bernhard moved to the United States in 1925 and worked extensively in typography for the American Type Founders company. He also continued to do a lot of advertising work in which he essentially provided the services of a typographer. Post World War II examples of his corporate typographic posters include Rem (cough drops) and Pepsi. He redesigned their Amoco logo and then created posters with a number of variants.